Concept of Strategy in Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Concept of Strategy in Public Relations - Essay Example According to ( Rembrandt 2011) â€Å"A sustainable public relations strategy is a long-term endeavor. It can take months to capture the attention of targeted media venues†. Public relation strategy is an active part of the marketing strategy of an organization. A strategy is a process or means by which an organization achieves its goals or objectives. Public relation strategy is directly connected to the concept of integrated communication. A public relation strategy has to integrate the communication throughout the organization by keeping in base the audience and stake holders of an organization. A good strategy must balance internal and external factors of an organization to achieve the corporate mission. As per (Caywood 1997 ,87)â€Å"When a strategy has been developed and the public relation plan is implemented, research plays an important role in monitoring its effectiveness and making adjustments†. Strategy formulating is an important aspect of public relation and its rest with the corporate heads of a firm. Public relation strategy is about the action that an organization can take to accomplish its goals and objectives. On the strategic side, four public relation dimensions reflect organizational approaches to problem solving or organizational world views about the management of relationships with stakeholders. These dimensions may be considered strategic in the sense that they lay foundation for the manners in which an organization might try to achieve a public relation objective. The strategy in public relation enables the corporate heads to judge the effectiveness of their media relation ahead of the implementation of marketing strategy. Strategy is essentially a longer term planning while bottom line sales tactics demand short term results. In her book(Olive 2010, 14) writes that â€Å"Strategic public relation is concerned with managing the relationships between an organization and much